Why Your Website Needs to Be Mobile Optimized

Is your website mobile optimized? If you’re unsure, grab your smart phone and type in your site name. Does the content conform to the small screen size? Does your page load in less than three seconds? Is the content easy to navigate and read? Can you see and activate the calls to action? If you answered no to the majority of these questions, then your website isn’tmobile optimized.

Lost Traffic

Now more than ever, visitors are getting to your site via mobile phone, and the amount of people doing so is only going to increase in the coming years. It’s vital for your site to be mobile optimized. If it isn’t, you risk losing customers. More than 50 percent of visitors who access a website via mobile phone that isn’t mobile optimized will get frustrated and move on to a competitor’s site instead. You need to provide a good user experience if you expect them to stay on your site and find what they’re looking for—quickly and easily.

Different Needs

Customers who access your website via a desktop are looking for different information than those who are using smart phones. They usually have more time to browse around and check out what you’re offering in a more detailed manner. However, mobile users are often on the go—they’re on a mission. They want information quickly; they don’t want to look around for it and they don’t want to wait for pages to load. Your site needs to be optimized to match the needs andbuyingbehavioursof your mobile customers, because they’re shopping in a much different way than your desktop customers.

Customer Loyalty

When you’re able to offer your customers a seamless experience across devices, it fosters trust and attraction. They’ll be more likely to come back to your website repeatedly if they’ve had a satisfying and pleasant mobile experience. If you can’t meet your mobile customers’ needs effectively, they won’t feel loyal to your brand and they’ll shop elsewhere. Unfortunately, shoppers have very little patience when it comes tohard-to-use websites. They’ll happily move on to a mobile optimized website for their needs if necessary.

Higher Conversion Rate

When people can’t access or even see your calls to action on their smart phones and your main messages aren’t clearly advertised, you’re not going to get many visitors converting into buyers. The information that’s displayed on a mobile phone must differ than that on a desktop. It needs to be short, clear, and to the point. Your links need to work, your forms must be easilyfillable, and your shopping cart must be easily accessed via mobile phone in order to increase your conversion rate.

SEO Ranking

Google and other search engines take mobile optimization into account whenrankingand scoring sites. They look fondly on sites that have a responsive design, which allows it to be easily seen over multiple different devices. Mobile users are also more likely to use search engines while looking for somewhere close to eat, shop, or play, which increases your ranking.

Lower Bounce Rate

As we mentioned above, your site needs to be able to load quickly. Visitors won’t sit around staring at their screens for thirty seconds waiting for your home page to load. They’ll quickly move on if it doesn’t load after just a few seconds. To speed up your page’s load time, remove anyadd-ons, high-res images, or anything that runs on flash. Additionally, a low bounce rate can also be attributed to unreadable text. If it’s too small to see, customers usually won’t pinch and zoom in to read; they’ll move on to a better site. And a lower bounce rate means fewer sales.

Technology has changed the way people access information, and your company must adapt to these changes or risk losing out on customers and sales. To control your bussiness growth try to implement custom erp system.

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